1921 Herpolsheimers graded w/o mark

[dariushou]

Originally Posted by nolemmings

Herpolsheimer did not have its address on the 1916 cards either. Then again, neither did department stores Block & Kuhl, Burgess-Nash, Gimbels and Everybody's. Really irrelevant.



Jay, I have not seen much of anything for Herpolsheimer's store in 1921, but that isn't surprising. They only had one or two ads that I've seen from 1916. Also, the department store ads from 1916 were all the marketing idea of Felix Mendelsohn, who no doubt created the format. Several of these department stores used virtually identical ads and verbiage. As I mentioned before, it looks like Herpolsheimer's was the lone department store advertising these cards in 1921.

PAT. The articles you posted are of a different Herpolsheimer in Nebraska-- a brother of the patriarch from Grand Rapids.

Here is the ad I found for the 1916 cards, a full page from the Grand Rapids Herald. Note there does not appear to be a store address-- kind of a shame with all those bargain prices that they forgot to tell people how to find the store.

Has there been an advertisement found for the 1921 Herpolsheimer cards? It would seem that the company would have advertised it like they did in 1916. Also, have advertisements been found for all other issues of that era or is it very common not to advertise the cards. I will admit I know very little about cards of that era and even less so about how cards were advertised. Also, i'm no expert on newspaper research either.

Whatever the case may be, I have no skin in this game, but was curious about those questions. Having no advertisement does not mean the cards are fake, but it does raise the question as to why not, especially sine they did in 1916. I'm not saying they are fake so please don't bite my head off.