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#11
05-02-2012, 10:28 AM
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How hard would it be to get everyone's email? In business school, it's called "point of purchase promotion," the best there is. The customer is already there, and has proven his interest in your product. Don't you want to make sure they all know when the show comes around again, when you're having a sale on your autographs, etc? And, aside from the effort involved in compiling and maintaining your list, it's free! Postcards, newspapers, billboards, really? It's the 21st century, folks. Adapt or die.
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