Pre-80s Rookie Card Craze?

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Originally Posted by con40

1975 was my first year as a collector and the first time I recall there being any "buzz" in the schoolyard about rookie cards was in 1979 with the cards of Bob Horner and Willie Wilson... 1980 was not a big "buzz" year aside from some mild interest in Rickey Henderson... but 1981 cemented the RC craze when everyone was chasing Valenzuela, Charbonneau, Raines, Sax and Gibson.

It hasn't been the same since.

I remember the first "craze" in 79 with Horner and Wilson. In 1980 I was able to pick up 30 Henderson's for 5 cents each. To me 1981 was all about Raines and Valenzuela.

If I recall correctly alot of this started at the National when 2 guys bought 3 Mantle rookies (actually 52 Topps) for $3,000 each. It was an unheard of amount of money at the time and they were quite picky about the condition. Prior to this, other factors created the hot cards and prices. Examples I can think of are the 1970 Topps Johnny Bench (rumored short print) 1967 Yaz (Triple Crown year) and 1973 Carlton Fisk (not sure why).

I remember buying 1973 Mike Schmidt's for $5 and trading a 1981 Topps set that I paid $16 for and getting a 1965 Carlton rookie (book value $16), both in 1981. In 1982 I took both to a card show and got $100 in trade for a Schmidt and $150 for the Carlton.

In 1983 the regular 82 Topps Ripken was selling for over $2 and the 79 Topps Gretzky was already going for $12. There were other hot rookies (83 Boggs and Kittle) (85 Clemens and Juan Samuel) but things really got crazy in 1986 when the Donruss Canseco was selling for $5. A card in a current pack going for $5!!!!! By 1987 everyone was buying rookies in 100 count lots and things haven't been the same since.