Pre-80s Rookie Card Craze?

[mintacular]

As a relatively young collector (I'm 32) I am under the impression that the obsession for a player's rookie card really took off during the mid to late 1980s and that previous generations were much less obsessed with owning the first card of a given player...Is this impression correct? From my understanding there was a modest premium for "rookie cards" for pre-80s collectors but that it was not a HUGE factor as it was for 80s guys and current collectors. Thanks for your thoughts about your experience/knowledge on this subject.

[bcbgcbrcb]

Patrick:

I would say the the '80's did bring the first wave of increased prices in Rookie Cards and things have just snowballed from there.

[ALR-bishop]

I started collecting in 1957 and early on developed into a Topps set collector. So rookies for me have always been one card in the set

[David W]

As I recall the rookie craze really took off around 1980, give or take a year or so when Beckett and Eckes put out their annual guide, followed shortly thereafter by the monthly magazine.

Pete Rose was the hot card for several years, many in fact were counterfeited at the time.

I was in my teens at the time, and we started scouring our collections for rookies. I remember finding a 71 Topps George Foster in the Giants section of my shoebox and thinking I would pay for college off that card. Also, the 81 Fleer Fernand Valenzuela was a rookie card with an uncorrected error that was widely hyped at the time.

When I was collecting as a kid, we generally collected our favorite team first, rather than the star players. I would have gladly traded Ernie Banks, Billy Williams or other Cub stars for Cardinal common players if I did not have them.

"You've got Jerry DaVanon and Vic Davalillo? I'll give you this Ron Santo card for them".

[steve B]

I only started collecting seriously in 77, so I sort of bridge the eras. I collected as a kid starting in 69, and realy got into it in 74.

Before about 1977 as adealer then explained it someone would typically only collect for maybe 3-5 years. Then the shoebox got set aside. When it came time to move out the kid stuff was either handed down or tossed. Except sometimes someone would save a card or two - Usually their favorite playes- which often meant the big stars.
So by the late 70's the rookie cards of many stars were actually in demand, but less supply than established stars.
Who would you save as your one card from 54 topps in say 1955 - Ted Williams or some kid playing for Milwaukee who hit 13 homers?

The hobby had some big growth from 77 to about 1982-3 full time stores became a lot more comon, and a lot of people either bacame collectores or continued after they'd normally have quit. Prices went up too.
Part of the whole rookie card thing was Joe Charboneau. An expensive card in it's day, only to become a common a couple years later after he didn't live up to the hype. That didn't stop the hoarding and promotion of other flash in the pan guys. The smart guys bought vending cases and sold the rookies at a buck each.

Then minor league cards started to catch on, as well as some local issues. And "rookie card" got redfined as being from a major set. Mostly because there weren't enough of the minor leage and local cards for the bigger dealer to profit from.


Steve B

[Wite3]

I too started collecting in the late '70s and spent a ton of time talking to some of the older collectors at the shows. I actually recall a show where the dealer had marked up a bunch of cards because they were the last card of the player ('76 Aaron) and showed all the stats of the player. I always remember this because I could not understand why someone would want a card with no stats on it!

Joshua

[celoknob]

As a kid, I collected heavily from 1974-1980. During this time, "rookie" cards were broken up into the small panels of multiple players where you could hardly see the player. I disliked those cards. (I guess Topps did this many other years also).

Even in the late 70s when players like Fred Lynn, Jim Rice, Griffey Sr., Gary Carter, (who were depcited on those rookie panel cards) were emerging as stars, I thought of those tiny panel cards as much less desirable than a "regular" card.

I think most felt the same way. If you look at the Beckett price guide, even as late as 1980, there is really no premium for rookies, even the "non-panel" cards like 1975 Brett and Yount.

I still kind of feel the same today, but no hobbyist can avoid the wave that occured in the early 80s over rookies, even though I lost interest in collecting at that time.

Now I am interested in cards again, and I appreciate the panel cards more now but it is still ridiculous how overpriced all rookie cards are. Rookie cards are interesting and I can see why they are somewhat more desirable, but I will never understand this extent this happened.

[con40]

1975 was my first year as a collector and the first time I recall there being any "buzz" in the schoolyard about rookie cards was in 1979 with the cards of Bob Horner and Willie Wilson... 1980 was not a big "buzz" year aside from some mild interest in Rickey Henderson... but 1981 cemented the RC craze when everyone was chasing Valenzuela, Charbonneau, Raines, Sax and Gibson.

It hasn't been the same since.

[novakjr]

Well, I really didn't start collecting 'til '86, and really don't remember a huge rookie craze at the time. Perhaps, it was just because I was young and just liked cards in general...Slowly, over the next couple of years, it seemed to sneak up on me. And while I fully acknowledge that there was a bit of a rookie card premium beforehand, I believe 1989 was the year that really sent the craze into the full blown disaster that it is now. The popularity of the '89 Upper Deck Griffey seemed to be the catalyst. The craze really took off with the '89 Pro-Set and Score football sets containing draft picks. Classic really took things by the horns with their Draft Pick and 4-5 sport sets, which only made things worse. Later, Bowman seemed to make their name off of it. Bowman to me, is nothing more than an industry accepted version of Classic.

Prices tended to be higher as a player reached a milestone, or near the end of his career. Generally, after players retired, their cards slowly came down to their final resting place, and generally stay put after election to the Hall. Unexpected Hall calls will take a quick surge upon election, but then settle somewhere in the middle within 6 months.

I've got a '95, a 2000, and a 2009 Beckett and I'll read off some ridiculous rookie prices compared to today's values..1973 Schmidt-$375/200/150. 1974 Winfield-$150/40/50. 1975 George Brett-$225/80/80. Yount-$140/50/50. 1977 Dawson-$60/20/20. 1982 Topps Traded Ripken-$350/200/150. 1985 McGwire-$10/175/30. All of these cards BTW I purchased post retirement, with the exception of the '82 Traded Ripken which I paid $200 right around his 3000th hit. It's still my favorite card but I obviously regret not waiting.

Part of the drops are due to the market, but mostly you'll notice post-retirement dictating actual value. You'll notice a pattern of a players rookie card reaching their appropriate value within 3-4 years of retirement...Basically, what I'm getting at is that anyone waiting to buy '93 SP Jeter, '94 SP Arod, or '01 Pujols cards for their collections, should wait 'til after they retire to avoid wasting money.

[D. Bergin]

Originally Posted by con40

1975 was my first year as a collector and the first time I recall there being any "buzz" in the schoolyard about rookie cards was in 1979 with the cards of Bob Horner and Willie Wilson... 1980 was not a big "buzz" year aside from some mild interest in Rickey Henderson... but 1981 cemented the RC craze when everyone was chasing Valenzuela, Charbonneau, Raines, Sax and Gibson.

It hasn't been the same since.

You're right about the Bob Horner. I forgot about that one. It was a sought after card and it might have pre-dated the surge in Valenzuela/Raines/Charboneau, etc..

I don't remember a particular demand for Willie Wilson but he had a couple fantastic years around the same time as Horner and you are probably right.

[bcbgcbrcb]

Lest we forget the XRC craze with Strawberry, Gooden, Clemens, etc. in Topps/Fleer Traded Sets.............

[novakjr]

Now that I think about it. Wasn't the '86 Donruss Canseco pretty ridiculous right off the bat? Or did that not hit 'til a few years later?

[Gary Dunaier]

Originally Posted by bcbgcbrcb

Lest we forget the XRC craze with Strawberry, Gooden, Clemens, etc. in Topps/Fleer Traded Sets.............

If memory serves me right, the "XRC" brew-ha-ha came about because there was debate as to how "legitimate" those cards were because they weren't available in packs, only in sets and only at card shops, and there was a desire at the time to somehow distinguish them from "real" cards.

[albrshbr]

Originally Posted by con40

1975 was my first year as a collector and the first time I recall there being any "buzz" in the schoolyard about rookie cards was in 1979 with the cards of Bob Horner and Willie Wilson... 1980 was not a big "buzz" year aside from some mild interest in Rickey Henderson... but 1981 cemented the RC craze when everyone was chasing Valenzuela, Charbonneau, Raines, Sax and Gibson.

It hasn't been the same since.

I remember the first "craze" in 79 with Horner and Wilson. In 1980 I was able to pick up 30 Henderson's for 5 cents each. To me 1981 was all about Raines and Valenzuela.

If I recall correctly alot of this started at the National when 2 guys bought 3 Mantle rookies (actually 52 Topps) for $3,000 each. It was an unheard of amount of money at the time and they were quite picky about the condition. Prior to this, other factors created the hot cards and prices. Examples I can think of are the 1970 Topps Johnny Bench (rumored short print) 1967 Yaz (Triple Crown year) and 1973 Carlton Fisk (not sure why).

I remember buying 1973 Mike Schmidt's for $5 and trading a 1981 Topps set that I paid $16 for and getting a 1965 Carlton rookie (book value $16), both in 1981. In 1982 I took both to a card show and got $100 in trade for a Schmidt and $150 for the Carlton.

In 1983 the regular 82 Topps Ripken was selling for over $2 and the 79 Topps Gretzky was already going for $12. There were other hot rookies (83 Boggs and Kittle) (85 Clemens and Juan Samuel) but things really got crazy in 1986 when the Donruss Canseco was selling for $5. A card in a current pack going for $5!!!!! By 1987 everyone was buying rookies in 100 count lots and things haven't been the same since.

[hangman62]

I recall around that time, things started to get a bit silly..collectors/dealers started going backwards and "discovering" and pumping up rookie cards of guys that were just regular players..all of a sudden you had to have the 64T Rico Carty,the 60 Kaat, 62 Fregosi, 73 Boone,69 Nettles, the 71T T.Simmons, the 68T Hal McRae, 77 Mazilli, 71 Concepcion and Bowa,..cards that were pretty much commons..now were being percived as valuable/ must have rookies..and many jumped on the bandwagon....years later ( early 80s..it got even more rediculous ! )

[scmavl]

I wish it would go back to the year that player had, to determine the value. For example, Maris' 61 card should be worth a fortune but not his rookie card.

[sox1903wschamp]

Originally Posted by albrshbr

Examples I can think of are the 1970 Topps Johnny Bench (rumored short print)

Funny how rumors back then inflated a card. The 72 Carew and Carew IA were over inflated and to a degree the 67 Brooks Robinson was over hyped in the early 80's.

[David W]

Originally Posted by sox1903wschamp

Funny how rumors back then inflated a card. The 72 Carew and Carew IA were over inflated and to a degree the 67 Brooks Robinson was over hyped in the early 80's.

In the pre internet days (I know, I know, the under 30 folks don't understand this....) if you couldn't find a card locally, and didn't know who Larry Fritsch was, or have a way to get SCD, those cards were "scarce" as your only source was the local guy selling his own collection , or the lame card shows at the mall or motel conference room. There was no way to buy them from a guy in another state via ebay.

I remember going to a mall show in the 80's looking for the Carew and Carew in action, and only 1 guy of the 30 or so vendors had one. I bought both of them for about $30, both VG-EX at best.

[theseeker]

I vividly recall the ads by New York Card Company, started by a teenager, with the help of his avid fan father, selling 100 lot rookie cards of future superstar shortstops Sheffield and Jeffries. I though even if they reach their ceilings, how much investment potential can their be with 100 lot orders and the fact that 90+% of these cards will remain in investor grade condition. The investors from that era can hardly give the stuff away.

[David W]

Originally Posted by theseeker

I vividly recall the ads by New York Card Company, started by a teenager, with the help of his avid fan father, selling 100 lot rookie cards of future superstar shortstops Sheffield and Jeffries. I though even if they reach their ceilings, how much investment potential can their be with 100 lot orders and the fact that 90+% of these cards will remain in investor grade condition. The investors from that era can hardly give the stuff away.

I remember about 1991 or so going on this fledgling thing called the internet to sportscard link (I think that was what it was called) and buying 100 Tino Martinez 1990 UD cards for $250.

Yikes. I actually still have them in a plastic case somewhere.