SGC Going Away?

[Kutcher55]

These content creators love to hear themselves talk. One guy with a pretty good following makes 40 minute videos seemingly every other day to make the simplest point imaginable. I can only imagine how his wife tolerates him. What an angel she must be.

[rand1com]

My opinion only, not based on any inside information.

PSA will eventually do away with the SGC brand and utilize their capacity to grade and encapsulate for PSA brand.

It really makes no sense for them to maintain the two brands long term.

[Directly]

that will be an improvement turn over times from months to 10 days!

[Brent G.]

Originally Posted by rand1com

My opinion only, not based on any inside information.

PSA will eventually do away with the SGC brand and utilize their capacity to grade and encapsulate for PSA brand.

It really makes no sense for them to maintain the two brands long term.

Sadly, this is the most likely scenario. I’ve seen it personally in multiple companies. The process likely began the moment it was purchased.

[OhioLawyerF5]

Originally Posted by rand1com

My opinion only, not based on any inside information.

PSA will eventually do away with the SGC brand and utilize their capacity to grade and encapsulate for PSA brand.

It really makes no sense for them to maintain the two brands long term.

It definitely makes sense to keep SGC around.

Lots of ownership groups keep two brands alive (think Cabela's and Bass Pro). They do it for good reason. Having two industry leaders under your control insulates your top brand from competition. Think of it like this: SGC provides a buffer for PSA from the likes of BGS and CGC. Keeping #2 in the fold means those other companies have to compete with SGC for market share. PSA can cruise along at altitude above the fray and never really face a serious threat.

Collectors would be stupid to do away with SGC......so they probably will.

[JustinD]

I honestly don’t see them shutting down SGC. They are getting money either way and it pays to show competition in the market whether real or not when it’s owned by one group.

What I do see is the pricing structure changing to be more similar to PSA over time. They will want to bring the cash flow in line with their other holdings. They are likely attempting a registry behind the scenes as it doesn’t take a genius to understand the impact that competition makes towards the increased value of PSA cards. Once a registry is launched and other similar features as the PSA product it will bring the excuse for the pricing change.

[bobbvc]

Originally Posted by rand1com

My opinion only, not based on any inside information.

It really makes no sense for them to maintain the two brands long term.

Seems more efficient to only have the one brand if they own SGC anyway.

[parkplace33]

Can you imagine if this did happen and SGC stopped grading cards tomorrow? Goodness, lots of upset people.

[notfast]

SGC is churning out record numbers.

It makes absolutely zero sense to make them go away and there is zero chance some random YouTube content creator has any insight about something like this happening in the first place.

[Peter_Spaeth]

None of us, I assume, have any real insight into the incremental costs of running two brands within the same business in this instance, or the anticipated effect on revenues if they consolidate. Generally speaking, I think it's less rather than more common for a single company to maintain competing brands, but it happens.

[sacentaur]

When the American Tobacco company was acquiring competing producers back in the day, they opted to retain the original entities because those companies had brand loyalty attached to their names. Plus it was a good tactic to avoid the fact that they were building a monopoly, at least until 1911 when the courts ordered the monopoly broken up.

I do like the idea of retaining SGC for vintage and PSA handling the mountains of modern cards.

[sammythunder]

Originally Posted by Peter_Spaeth

None of us, I assume, have any real insight into the incremental costs of running two brands within the same business in this instance, or the anticipated effect on revenues if they consolidate.

Agreed. This is all speculation.

Generally speaking, I think it's less rather than more common for a single company to maintain competing brands, but it happens.

We see it all over in various businesses. The Auto Industry is a great example.

[Neal]

Originally Posted by Peter_Spaeth

None of us, I assume, have any real insight into the incremental costs of running two brands within the same business in this instance, or the anticipated effect on revenues if they consolidate. Generally speaking, I think it's less rather than more common for a single company to maintain competing brands, but it happens.

Some of the most successful companies own several brands. If GM decided to get rid of Buick thinking they'll now buy Chevrolet instead, they may have done so. Or maybe they considered some Buick owners may buy a Ford instead. It's easier and cheaper to keep customers rather than find new ones.

I'd love to see the youtu.be video that started this wildfire -

Sent from my SM-G998U using Tapatalk

[Neal]

Originally Posted by rand1com

My opinion only, not based on any inside information.



PSA will eventually do away with the SGC brand and utilize their capacity to grade and encapsulate for PSA brand.



It really makes no sense for them to maintain the two brands long term.

Why?

Sent from my SM-G998U using Tapatalk

[polakoff]

Originally Posted by rand1com

My opinion only, not based on any inside information.

PSA will eventually do away with the SGC brand and utilize their capacity to grade and encapsulate for PSA brand.

It really makes no sense for them to maintain the two brands long term.

You might as well say:

Nike will eventually do away with the Converse brand and utilize their capacity to design and produce sneakers for the Nike brand.

Large corporations more frequently than not own "competing" brands within the same industry. There are a number of reasons for it, including the illusion of choice. Like, while you're debating whether to buy Crest vs. Oral-B, or Cascade vs. Dawn, or Tide vs. Gain, Proctor and Gamble doesn't care because in all cases they own both brands.

[Snowman]

They're not going to shut down SGC. This is nonsense.

[vthobby]

Originally Posted by Snowman

They're not going to shut down SGC. This is nonsense.

Exactly.

"Nuf Sed" McGreevy.

PS You Tube Card Community? YTCC..... sounds like PWCC

[theshowandme]

Originally Posted by Kutcher55

These content creators love to hear themselves talk. One guy with a pretty good following makes 40 minute videos seemingly every other day to make the simplest point imaginable. I can only imagine how his wife tolerates him. What an angel she must be.

Who?

[Vintagedeputy]

If SGC goes away, I’ll stop getting cards graded because I just can’t stomach. the idea of giving PSA one dime.

[Fred]

Originally Posted by Vintagedeputy

If SGC goes away, I’ll stop getting cards graded because I just can’t stomach. the idea of giving PSA one dime.

Collectors Universe (owner of PSA) bought SGC so technically if you're having cards slabbed by SGC, the cash flow goes back to the owners of PSA.

And what kind of discount do people think they'd get on SGC slabbed cards if SGC went away?

[luciobar1980]

Originally Posted by Vintagedeputy

If SGC goes away, I’ll stop getting cards graded because I just can’t stomach. the idea of giving PSA one dime.

Me neither. CSG!!

[hawaiian bam bam]

Iceberg! straight ahead!

[raulus]

Originally Posted by Vintagedeputy

If SGC goes away, I’ll stop getting cards graded because I just can’t stomach. the idea of giving PSA one dime.

Not sure I follow this argument. Both PSA and SGC are part of the same larger company. Any cash you pay to SGC ends up in the same bank account as any cash you pay to PSA.

But maybe it feels less icky if your credit card statement says SGC instead of saying PSA?

[Johnny630]

From what I remember hearing this has not happened because PSA will not cross SGC Cards over as same grade.

[frankbmd]

Does never get cheated apply to monopolies?

[tjisonline]

Originally Posted by Johnny630

From what I remember hearing this has not happened because PSA will not cross SGC Cards over as same grade.

THIS!

I think PSA graders and their reviewers are trained to NOT follow the published grading standards listed on their web site. i recently tried to recently crossover 9 conservatively graded prewar and postwar vintage to PSA w/ the cards still in their SGC holders (+ two easy SGC 1s). so 11 in total. yes, i know this was a moronic move but wasted money anyway.

it went worse than expected. i went f'in 9 for 11. it was a joke. nothing crossed over except my 2 SGC 1s which were simple. i showed one or two examples on my interview last month w/ John Newman if you want to see the SGC 2 1938 Joe DiMaggio.

When i opened a case for that Joe D, it was automatically closed w/ this company line , "PSA is an educated opinion-based service, and sometimes, these opinions may not be agreed with. I know how important it is for your cards to reach their full potential while undergoing the grading process with us. Two graders look at the card, one of whom is a senior grader. They come to an agreement on the card's final grade. If you want the card looked at again, it must be submitted for a full review and crossover service. We will not provide a pre-paid label. I am sorry we can’t do more for you. ".

the psa support reps didn't even case both cards' grader notes supported the cards being crossed over w/ my min required grade (2 - good). they didn't care their published grading standard for the "good condition" matched the grader notes

my other customer support case was closed with very similar wording.

so I agree with Johnny that PSA will not crossover SGC slabs using the 1 to 1 direct grade. they will likely offer a discount to crossover along while asking us to bend over w/ taking the undeserved lower grade. why? because they can (& the history repeats itself) and they have that card guarantee in-place which is is a $ headache to them

[aconte]

Good Bye SGC! It was nice knowing you!

[robw1959]

Originally Posted by Vintagedeputy

If SGC goes away, I’ll stop getting cards graded because I just can’t stomach. the idea of giving PSA one dime.

Agreed! +1
And every dime you send to SGC is a public vote against PSA, providing more and more reasons for PSA to keep their own brand separate from that of SGC even if they are jointly owned.

[toledo_mudhen]

Originally Posted by Vintagedeputy

If SGC goes away, I’ll stop getting cards graded because I just can’t stomach. the idea of giving PSA one dime.

And it's getting so that I can't really stand to give SGC any more $ either. My last submission (well documented on these boards) was a complete exercise in stupidity and inconsistency.

Soon going to be down to CGC as the last resort for card grading.........

[drmondobueno]

Originally Posted by Vintagedeputy

If SGC goes away, I’ll stop getting cards graded because I just can’t stomach. the idea of giving PSA one dime.

+1

[Mountaineer1999]

Originally Posted by Kutcher55

These content creators love to hear themselves talk. One guy with a pretty good following makes 40 minute videos seemingly every other day to make the simplest point imaginable. I can only imagine how his wife tolerates him. What an angel she must be.

Not to make this about YouTube but I've thougt the same thing about this same YouTube channel. I've stopped watching pretty much all of them as it's just the same thing, rinse and repeat on every channel of the YouTube circle of friends.

[vintagebaseballcardguy]

Originally Posted by Mountaineer1999

Not to make this about YouTube but I've thougt the same thing about this same YouTube channel. I've stopped watching pretty much all of them as it's just the same thing, rinse and repeat on every channel of the YouTube circle of friends.

This x 1000!

Sent from my SM-S911U using Tapatalk