AH Marketing efforts

[rjackson44]

Just look at robert edwards first 30 lot😳😳

[hcv123]

In a market that is currently in sensory overload - I think it matters more than ever. There are so many auctions, I sometimes don't even look at some of them (missing lots that are $100-$1M+) - If I saw a marketing piece with something of interest to me - it draws me to the auction.

[Jewish-collector]

I don't think the auction catalog means much nowadays. It used to be a big deal as the AH used to hand out catalogs at not only at the National, but at all shows, even the small, local shows. Some AHs have stopped producing the catalog altogether, while some have cut them back a lot. Everything is online so it's no longer a big deal. And, the images can be enlarged. The catalogs are still produced because the consigners want them, not the bidders.

[perezfan]

Originally Posted by Jewish-collector

I don't think the auction catalog means much nowadays. It used to be a big deal as the AH used to hand out catalogs at not only at the National, but at all shows, even the small, local shows. Some AHs have stopped producing the catalog altogether, while some have cut them back a lot. Everything is online so it's no longer a big deal. And, the images can be enlarged. The catalogs are still produced because the consigners want them, not the bidders.

I think they were referring more to email blasts, media appearances, online marketing and ads.

That said, I think this type of exposure does more to benefit memorabilia than cards. Seems like the number on the slab is all that really matters these days.

[mrreality68]

Originally Posted by perezfan

I think they were referring more to email blasts, media appearances, online marketing and ads.

That said, I think this type of exposure does more to benefit memorabilia than cards. Seems like the number on the slab is all that really matters these days.

+1 Agree and it also helps draw people to look at the auction that helps drive the other cards that are not the Mantle Cards or high end cards.

On the Other hand the top cards/high $ dollar cards always get attention and will always be found by bidders. Especially there are only so many auctions that get those Ultra Elite Cards

[Leon]

I think the more advertising the better. (says the guy who sells advertising)
.

[skelly423]

I think the initial advertising draws eyes to the auction (and other cards within that auction), but I don’t think it affects the final hammer price. I watched Ken Goldin shamelessly hawk a triple logo man Lebron James card for weeks, and it still sold for well under the price he was throwing around at the time.

[Exhibitman]

Originally Posted by hcv123

In a market that is currently in sensory overload - I think it matters more than ever. There are so many auctions, I sometimes don't even look at some of them (missing lots that are $100-$1M+) - If I saw a marketing piece with something of interest to me - it draws me to the auction.

+1 with the caveat that I have a really robust spam filter and 95% of AH emails never reach my inbox. The headline better be compelling and specific or it goes unread.