AH Marketing efforts

[perezfan]

Originally Posted by Jewish-collector

I don't think the auction catalog means much nowadays. It used to be a big deal as the AH used to hand out catalogs at not only at the National, but at all shows, even the small, local shows. Some AHs have stopped producing the catalog altogether, while some have cut them back a lot. Everything is online so it's no longer a big deal. And, the images can be enlarged. The catalogs are still produced because the consigners want them, not the bidders.

I think they were referring more to email blasts, media appearances, online marketing and ads.

That said, I think this type of exposure does more to benefit memorabilia than cards. Seems like the number on the slab is all that really matters these days.

[mrreality68]

Originally Posted by perezfan

I think they were referring more to email blasts, media appearances, online marketing and ads.

That said, I think this type of exposure does more to benefit memorabilia than cards. Seems like the number on the slab is all that really matters these days.

+1 Agree and it also helps draw people to look at the auction that helps drive the other cards that are not the Mantle Cards or high end cards.

On the Other hand the top cards/high $ dollar cards always get attention and will always be found by bidders. Especially there are only so many auctions that get those Ultra Elite Cards

[Leon]

I think the more advertising the better. (says the guy who sells advertising)
.

[skelly423]

I think the initial advertising draws eyes to the auction (and other cards within that auction), but I don’t think it affects the final hammer price. I watched Ken Goldin shamelessly hawk a triple logo man Lebron James card for weeks, and it still sold for well under the price he was throwing around at the time.

[raulus]

Originally Posted by skelly423

I watched Ken Goldin shamelessly hawk a triple logo man Lebron James card for weeks, and it still sold for well under the price he was throwing around at the time.

Interesting example. I guess the amateur economist in me always wonders how it would have done without that level of flogging. Would it have sold for even less?!

[Keith H. Thompson]

but the psychology of AHs putting listings up on full page, enhanced color, half a page of who might have been in the stands that day, wow this card was once owned by Mother Teressa ... is undeniably helpful in extracting the highest bid possible. or not, depending upon the astute buyer.

the following is not a good analogy but somewhat relevant to the OPs question:

Man walks in to an antique shop and sees an un tagged desk he thinks should sell for about 100 dollars. "how much you want for the desk?" "1000 dollars." "that is too much, will you take 200 dollars?" "Yes and glad to do so"

Man says "then why did you ask me 1000 dollars?" "because you look like type of guy who likes to go around bragging he just bought a 1000 dollar desk."