If You Started A Grading/Authentication service today...

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I'd start with the basic customer service model.
What do the customers actually want from such a product?

It's becoming easy to list what they DON'T want, which is much of what they are getting.

Here's a list off the top of my head on what a new service would need to provide:

• Impartiality.
• Intelligence on the market conditions.
• Integrity.
• Fair,consistent grading no matter who the submitter is.
• Solid, secure,attractive holders. Reasonable font size.
• Population reports with full data on variations etc
• Registry sets, easy way to register them with ownership changes.
• Reasonable wait times.
• Responsive, interactive service with submitters
• Some Hobby altruism to ensure the life cycle of their product and the hobby itself
• More integrity.