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#1
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They may have been placed on the product as samplers for wholesale purchasers but the language and autograph indicate it was not meant for large scale retailing. Breweries make a boatload of beer. Doesn't seem likely that the brewery would have contracted with a ballplayer to sign thousands and thousands of these things to stick one on every six pack.
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#2
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Oh, definitely. I am sure it was very small scale, I don't think Altes was anything more than a regional beer. Alas, though it way before my time. I am thinking they was likely far less than a hundred, or maybe two hundred each of these. Most of them were likely discarded too.
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