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  #1  
Old 07-30-2011, 12:24 PM
Karl Mattson
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Originally Posted by jcmtiger View Post
DRC, cards on both sides, that is the key. But I have never heard of this cereal. But, new issues are always appearing.

Joe

I've read/heard that Champion Corn Flakes is a non-U.S. brand - perhaps from India? There's an article somewhere on the 'net that discusses efforts by Kellogg's to market their corn flakes in countries like India, but failing to compete with local favorites (Champion being one of them)... I can't imagine, however, that many other countries in the 1960s would have been interested in American baseball or football. FWIW.
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Old 07-30-2011, 12:57 PM
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Dan Bretta
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Why would the cereal company use those catalog numbers on the cards? This doesn't make sense...it's obvious these are cut from the SI advertising piece. I've asked some of my veteran cereal box collecting friends and none have heard of this cereal...I also don't buy that it was a foreign brand...why put baseball and football cards on a foreign cereal box?? We need some answers from PSA and Bob Lemke...and perhaps Columbia City Collectibles.
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Last edited by slidekellyslide; 07-30-2011 at 01:04 PM.
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  #3  
Old 07-30-2011, 01:04 PM
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Some more info & explaination from Legendary is in order also!
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Old 07-30-2011, 03:38 PM
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Originally Posted by slidekellyslide View Post
Why would the cereal company use those catalog numbers on the cards? This doesn't make sense...it's obvious these are cut from the SI advertising piece. I've asked some of my veteran cereal box collecting friends and none have heard of this cereal...I also don't buy that it was a foreign brand...why put baseball and football cards on a foreign cereal box?? We need some answers from PSA and Bob Lemke...and perhaps Columbia City Collectibles.

Oh, I agree it doesn't seem to make sense - I just wanted to offer that Champion Corn Flakes does exist (in India). I just did a quick surf, and apparently it's been around for ages, and the box backs often included premium cut-outs such as masks.

I also noticed that the Champion football cards offered on eBay and elsewhere apparently all have perforations (just 1 or 2 on each edge) - Mike Mossier describes them as "approx 2.1" x 3.2" - issued on boxes of Champion Corn Flakes – perforated card, one "perf" in each corner & middle of each side - as issued." Do the football issues use SI catalog numbers? If so, would the perforations be consistent with SI football advertising pieces?
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Old 07-30-2011, 04:37 PM
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So if the story is true then apparently Mohan Meakins (The maker of Champion Corn Flakes) used the SI poster shots along with the SI catalog numbers as cards on their box...which means they probably bootlegged the images without the players or MLB permission. I still want to see a box before I believe any of this though.
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Old 07-30-2011, 05:29 PM
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I'm familiar with the football issue of these cards. Not much is really known how they were distributed -inside boxes of Corn Flakes, or part of the box like the Post Cereal cards. The edges have perforation tabs as if they were attached to something. They were promotional items for the SI posters. That's why the #'s match their larger counter parts -the posters. They are a little smaller than a standard-size card and are blank-backed.
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Old 07-30-2011, 05:38 PM
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Default 1968 Champion Corn Flakes Lance Rentzel

This is a blank front error that to me indicated that the cards preceeded the posters, because there was never an SI Lance Rentzel poster made.

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  #8  
Old 07-30-2011, 06:51 PM
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FWIW, I checked the federal trademark database and could not find any evidence of an attempt to register the mark "CHAMPION" in connection with corn flakes, cereal (except one infant cereal) or breakfast.
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