1930s Cereal Company Baseball Premiums

[Oldtix]

Well, Jimmy, the known universe of Huskies cereal collectibles just expanded again...

This metal Post Cereals restaurant display rack dates to that brief period when Huskies roamed the earth (1937-39). It stands about 22" tall, is 14" wide and 7" deep. I wish I owned enough Post single-serving boxes to load it properly, but I used some competitor boxes for effect.

I'm going to resist the temptation to use "Life's swell when you keep well" as my message footer...

[Oldtix]

Previously posted, but it belongs in this thread too...

[Oldtix]

[Exhibitman]

Originally Posted by Oldtix

That is really interesting; I wonder what its relationship is to this, i.e., whether it was a coordinated program of premiums or part of a series or just random promotions:

[Oldtix]

[QUOTE=Exhibitman;871059]That is really interesting; I wonder what its relationship is to this, i.e., whether it was a coordinated program of premiums or part of a series or just random promotions:

I thought the same thing when you recently posted the picture. Since Max's reign as champ only lasted a year (June 1934 - June 1935), this was likely issued by the same printer at about the same time as the Ruth photo (which we know was issued in 1935). Quaker Crackels cereal was gone shortly thereafter.

Boxing matches drew the highest ratings of all radio broadcasts in the 1930s. Wheaties offered a premium puzzle of Jack Dempsey in 1933, and in 1936 Sunshine Rippled Wheat offered a Dempsey booklet and a signed photo, which may or may not be that sweet diecut advertising piece.


Here's a little-known Max Baer story. Goodrich was to sponsor the broadcast of his title fight against champion Primo Carnera on June 14, 1934. With public interest at a fever pitch, Goodrich launched an NBC radio show called "TAXI", about "Al Harper", a cab driver with ring aspirations. The actor playing Harper, believe it or not, was Max Baer himself! The fictional story was told in only ten broadcasts airing from May 11 to the conclusion on June 1. The distraction from training didn't seem to matter. After knocking out Carnera, Baer was approached in the ring for comment by NBC announcer Graham McNamee. Max's broadcast response was "Sure, Graham! Folks...AL HARPER WINS!" I couldn't believe my luck when I scored this huge Goodrich advertising poster a few years ago.

[Scott Garner]

Originally Posted by Oldtix

Well, Jimmy, the known universe of Huskies cereal collectibles just expanded again...

This metal Post Cereals restaurant display rack dates to that brief period when Huskies roamed the earth (1937-39). It stands about 22" tall, is 14" wide and 7" deep. I wish I owned enough Post single-serving boxes to load it properly, but I used some competitor boxes for effect.

I'm going to resist the temptation to use "Life's swell when you keep well" as my message footer...

Rick,

I love this thread. That restaurant supply rack is absolutely unhinged. What a great piece! Absolutely killer!!

[thekingofclout]

Originally Posted by Scott Garner

Rick,

I love this thread. That restaurant supply rack is absolutely unhinged. What a great piece! Absolutely killer!!

I completely agree with Scott. One more thing... How in the HELL did I miss this restaurant supply rack the first time around! That is killer Rick. So let's hear the story. How did ya find it Rick?

[Rob D.]

Similar to Rick's, although not as rare because I'm guessing there are a lot more examples of Kellogg's around. I need to get on the ball and find some single-serving boxes.

[Oldtix]

Originally Posted by thekingofclout

I completely agree with Scott. One more thing... How in the HELL did I miss this restaurant supply rack the first time around! That is killer Rick. So let's hear the story. How did ya find it Rick?

No great story this time, guys...just good eyes, as the item was partially buried in a crowded booth. Rob, that Kellogg's rack is in superb condition...so good that I fear adding any single-serving boxes might scratch it up. Better leave that to me.

[Exhibitman]

Wow, great Baer piece, Rick! That Rippled Wheat Dempsey is one of two, a small diecut piece about the size of a cabinet card and a large display piece showing him waist-up. Ive got the former; would like to own the latter.

[yanks4]

Don't really know what this is ?? Heavy stock...thoughts?

[Oldtix]

Unfortunately, I think it's a recent reprint of a 1956 Wheaties magazine ad. The original ad was printed in color. The one in your post is part of the growing number of "flea market" cardstock creations, intentionally aged to give an impression of being vintage. The original ad can easily be found for less than $10. It's a classic image, very similar to the Hall of Fame calendar series of the mid 1950s.