Exactly... the Gillette sales rep would have presented that program to retailers with the intent of increasing sales. He/she would present from a sales binder that contained all of the current products and promotions. 99.9% of these sell-sheets were probably thrown out (within seconds after the rep made his pitch and left the store).
This is still done all the time, but Retail Sales Rep jobs like this are dwindling, due to tightly controlled policies by Grocery and Drug Accounts at the HQ level. Back when this flyer was produced, there was much more autonomy from store to store, and individual store managers could make decisions on the spot (regarding what they wanted to promote and display).
For those of us in the food business, those were truly the "good old days". Now (if a rep is even utilized by the manufacturer) they are pretty much relegated to dusting off product and checking Shelf Tags.
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05-30-2010, 01:28 PM
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