#1 is that the lots are accurately described. This not only important for the customers but the long term viability of the auction house. Also, correcting description errors promptly is important, in part due to accuracy of description and in part because it will demonstrate to customers that you are honest. Everyone makes mistakes-- so that in and of itself is not problem with collectors, unless you have too many errors--, but collectors will judge an auction house by what they do about mistakes when notified. There are auction houses out there that try and hide errors and hope the winner never figures it out-- there may short term $$ gain, but this usually hurts an auction house over the long term. If your descriptions are good and collectors think you are honest, you will have a good reputation with collectors.
Last edited by drc; 09-19-2009 at 01:25 PM.
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09-19-2009, 01:05 PM
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