Pacific Coast Biscuit Company magazine

[FrankWakefield]

I recently acquired a January 1925 issue of The Swas Tika. It was the company paper, company magazine for the Pacific Coast Biscuit Company.

Below are a few scans, the front page, part of the masthead, a column about the 6 locations they had at the time, and an image that shows Miss Emma Kemp wearing a work hat that has the Swastika on it. I have to imagine that by the late 30's the company had changed their company logo and the name of their 'paper'. There are 12 pages inside the cover. It has an image of inside a merchant's store showing a PCB display case, and a PCB delivery van.

[Leon]

I love that kind of stuff...Thanks for sharing!!

[Jacklitsch]

Pacific Coast Biscuit Store Tins:

Top one in my collection. Bottom one offered on eBay year or so ago. Until I saw this post I was under the impression that the symbol was a Native America symbol for "Good Luck".

[Jacklitsch]

Little Wiki research.

Referring to the symbol:

"By the early 20th century, it was widely used worldwide and was regarded as a symbol of good luck and success."

[V117collector]

It's just to bad that some groups of poeple used the Swastika for there own
personal agenda, truly a shame! For this reason I find this thread somewhat offensive.

A more detailed LOOK!
http://en.wikipedia.org/wiki/Swastika

Nazi Party 1919 - 1945
http://en.wikipedia.org/wiki/Nazi_Party

[FrankWakefield]

I detest what the swastika came to symbolize. And I apologize to anyone offended by my posting of the images of this company newsletter.

[tbob]

Frank- There is no need to apologize. Every time a person with a conscience sees that symbol he is reminded of man's inhumanity towards his fellow man and I believe will recall the words on the front gates of the Holocaust memorial I saw in France, "We will forgive but let us never forget."
Adolph Hitler was once asked if the world's perception of the Holocaust when it was in its earliest stages would cause dire fallout for Germany and Hitler said, "Who remembers the Armenians?" Today most Americans have little knowledge if any at all about the first mass genocide, the Turkish slaughter of hundreds of thousands of Armenian men, women and children during World War 1. Hitler foolheartedly thought the Holocaust would be as easily forgotten.
When I see that symbol I don't think of "good luck," I think of the horror and the tragedy and the utter inhumanity. It is good we remember. Let us never forget.