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#11
04-15-2009, 03:41 PM
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Heritage Auctions: Ambush Marketing?
Posted By: Jeff Lichtman
Heritage wants it both ways: they don't want to make a sale to anyone who misreads the auction description and thinks he's buying a card - yet they want to mislead people in an effort to get them to these listings for the auction catalogs. As stated before, why not just use a BIN price? Perhaps because an open-ended auction would cause certain bidders to believe they are buying the card and not the catalog? 
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