Diamond Stars premiums & R311 Glossy Finish

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02-27-2007, 08:21 AM

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Diamond Stars premiums & R311 Glossy Finish

Posted By: Al C.risafulli

I'm pretty sure the R311s were designed to help sell the Diamond Stars cards, although I suppose they could also have been used as premiums to promote the sale of the low number Batter Up cards. The high number Batter Up cards were packaged with the Rabbit Maranville "How To" booklets.

In 1937, a bankrupt National Chicle sold its assets to Goudey, who created the R303 premiums to sell Diamond Stars gum. So it really only makes sense that the 311s were relatively short-lived, perhaps 1936 only, and were designed to drive the sale of Diamond Stars gum/cards.

-Al

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