E92 Crofts Cocoa is really F211 ?

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Posted By: Scott Mosley

Hi Leon,

Interesting topic and I know you are having some fun with it.

Let me give you the obvious answer that they belong with E92 but I'll give a different reason than you might expect.

Even though Crofts Cocoa cards are known as such and prominently display the Cocoa Jar advertisement on the back, I think many often overlook the fact that these cards are actually advertising for Montague & Co.

Montague & Co. was a candy manufactorer in the Philadelphia area and did indeed have a storefront listed in the Philadelphia City Directories at 11 South 15th Street in the 1910-1911 timeframe.

Here is a picture of their plant circa 1916



Obviously, people associate the cards with Croft & Allen because of the picture of the Crofts Cocoa jar on the reverse but if you consider the fact it is really advertising for Montague & Co, then the "E" classification fits.

Regards,

Scott