What's killing baseball cards?

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Posted By: jay behrens

Those cards won't get a 7 year old kick to buy a pack with a small allowance they might get. The concern here is to get the youngest postential collectors into the hobby, not older teens and adults.

Part ofthe prrblm also lies with the parents. Many parents with kids in the critical 7-12 range were card collectors in the 80s and have the current mentality that you have to be able to pull a valuable card from a pack for it to be enjoyable. Don't underestimate those little kids. They generally get more joy of the box their gift comes in than the gift itself, but dad won't let jr spend some change on a low end pack because there is no financial return in it. What about the emotional return of getting a card of the player the idolizes or a local hero? You need to offer a product that will get the little kids interested, not the people who can spend the most money.

Jay

A good friend will come bail you out of jail. A true friend will be sitting next to you saying, "Damn, that was fun."