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TBobis that a lot of people, for example, don't know Sporting Life's are M116s or list them as Sporting Lives or Sporting News or put them in the tobacciana section instead of vintage cards, etc. If you've ever run a word search for "Sporting Life," you have to include text, not just title. When you do that, and try to run a general search hoping to find a diamond amidst the tobacco cards of fish and parks, you have to scroll your life away. It is amazing how many items on ebay have "Sporting" and "Life" in the text.
As far as bookmarking, I used to bookmark Pete, Tim S., Scott B. and Bob (Foulpole) because they seem to bid on the same stuff I do, but I gave that up a couple of years ago, too tiring. Now I just do saved favorites on "Obaks" "Sporing Lifes" "E94s" "Close" and "M116s".