Makes me wonder

[Archive]

Posted By: runscott

Most everyone knows the story - the Lajoie was produced when collectors complained that it wasn't in the '33 set, and Goudey sent it out only to those who asked for it. (I think that's right). But what most of you obviously didn't know is that a bright young Goudey executive (my g-g-grandfather)figured based on the small number of requests they were getting for the Lajoie card, that those cards were worth about $10,000, so after a few glasses of bubble-gum martinis (he invented those also, but their popularity, much like the '33 Lajoie, had to wait), he had the printer add the $10K price tag to the back description. Fortunately he flushed most of them the next morning when he sobered up, but apparently a few survived.