REA increasing their BP and making other changes

[jayshum]

Originally Posted by G1911

As we do not have the complete financial records to account every penny of the companies finances, it seems more reasonable to think REA runs a profit than that REA runs a loss at this point in their business, at or near the top of a very profitable sector with auction prices exploding the last few years. Does anybody genuinely, seriously believe that REA is actively losing money?

It's certainly easy to say they must be making a lot of money because of what prices have done over the past few years. However, it also seems strange they would raise their BP just to make more when doing so is also likely to upset a (probably) large percentage of their customers. Maybe it's for the reason that Scott provided in an earlier post or maybe it's for something else. Without knowing their overall financial situation, it's hard to know why they would make this change.