1921 Herpolsheimers graded w/o mark

[molenick]

I am not sure how the succinct honesty of a dealer in 1999 applies to the recent find of cards.

I don't understand how the design of a card relates to whether it is real or not.

But even if that was the case, which design is inferior is clearly a matter of taste. I think they are both superior to, for example, the Gassler's American-Maid Bread design. That doesn't mean cards with a Gassler's back are not real.

[nolemmings]

Originally Posted by molenick

I am not sure how the succinct honesty of a dealer in 1999 applies to the recent find of cards.

I don't understand how the design of a card relates to whether it is real or not.

But even if that was the case, which design is inferior is clearly a matter of taste. I think they are both superior to, for example, the Gassler's American-Maid Bread design.

Or Haffner's, Clark's or especially the hand-stamped Henry Johnsons and Keatings (See post #7).

[RCMcKenzie]

In the earlier thread Frank (canofprimo) suggests that they were ordered and printed, but ended up not being publicly distributed, which I think makes sense. I have one or two of the Henry Confectioner stamped cards, and am not very keen on those.

[oldjudge]

Todd—Has anyone ever come across a newspaper article advertising these cards? I know articles were found for various M101-4/5 backs and, if found, that would certainly clear things up.

[Brian Van Horn]

The one other detail left out that I am amused by is that 1 Monroe is left off the back of the card for the address. I know the store was popular in Grand Rapids, Michigan, but.......

[nolemmings]

Originally Posted by Brian Van Horn

The one other detail left out that I am amused by is that 1 Monroe is left off the back of the card for the address. I know the store was popular in Grand Rapids, Michigan, but.......

Herpolsheimer did not have its address on the 1916 cards either. Then again, neither did department stores Block & Kuhl, Burgess-Nash, Gimbels and Everybody's. Really irrelevant.

Todd—Has anyone ever come across a newspaper article advertising these cards? I know articles were found for various M101-4/5 backs and, if found, that would certainly clear things up.

Jay, I have not seen much of anything for Herpolsheimer's store in 1921, but that isn't surprising. They only had one or two ads that I've seen from 1916. Also, the department store ads from 1916 were all the marketing idea of Felix Mendelsohn, who no doubt created the format. Several of these department stores used virtually identical ads and verbiage. As I mentioned before, it looks like Herpolsheimer's was the lone department store advertising these cards in 1921.

PAT. The articles you posted are of a different Herpolsheimer in Nebraska-- a brother of the patriarch from Grand Rapids.

Here is the ad I found for the 1916 cards, a full page from the Grand Rapids Herald. Note there does not appear to be a store address-- kind of a shame with all those bargain prices that they forgot to tell people how to find the store.

[Brian Van Horn]

nolemmings:

"Herpolsheimer did not have its address on the 1916 cards either. Then again, neither did department stores Block & Kuhl, Burgess-Nash, Gimbels and Everybody's. Really irrelevant, but if it amuses you, well, different strokes I guess."

LOL!

Reference points attached. Even though Herpolsheimer's was popular, out of courtesy, like Holsum Bread, you would have your address not just your floor.

We are not talking about the M101-4/5 versions.

[Pat R]

Originally Posted by nolemmings

Herpolsheimer did not have its address on the 1916 cards either. Then again, neither did department stores Block & Kuhl, Burgess-Nash, Gimbels and Everybody's. Really irrelevant.



Jay, I have not seen much of anything for Herpolsheimer's store in 1921, but that isn't surprising. They only had one or two ads that I've seen from 1916. Also, the department store ads from 1916 were all the marketing idea of Felix Mendelsohn, who no doubt created the format. Several of these department stores used virtually identical ads and verbiage. As I mentioned before, it looks like Herpolsheimer's was the lone department store advertising these cards in 1921.

PAT. The articles you posted are of a different Herpolsheimer in Nebraska-- a brother of the patriarch from Grand Rapids.

Here is the ad I found for the 1916 cards, a full page from the Grand Rapids Herald. Note there does not appear to be a store address-- kind of a shame with all those bargain prices that they forgot to tell people how to find the store.

Yes I know that Todd. He sold his interest in the Grand Rapids store to his brother and opened the store in Lincoln.

[dariushou]

Originally Posted by nolemmings

Herpolsheimer did not have its address on the 1916 cards either. Then again, neither did department stores Block & Kuhl, Burgess-Nash, Gimbels and Everybody's. Really irrelevant.



Jay, I have not seen much of anything for Herpolsheimer's store in 1921, but that isn't surprising. They only had one or two ads that I've seen from 1916. Also, the department store ads from 1916 were all the marketing idea of Felix Mendelsohn, who no doubt created the format. Several of these department stores used virtually identical ads and verbiage. As I mentioned before, it looks like Herpolsheimer's was the lone department store advertising these cards in 1921.

PAT. The articles you posted are of a different Herpolsheimer in Nebraska-- a brother of the patriarch from Grand Rapids.

Here is the ad I found for the 1916 cards, a full page from the Grand Rapids Herald. Note there does not appear to be a store address-- kind of a shame with all those bargain prices that they forgot to tell people how to find the store.

Has there been an advertisement found for the 1921 Herpolsheimer cards? It would seem that the company would have advertised it like they did in 1916. Also, have advertisements been found for all other issues of that era or is it very common not to advertise the cards. I will admit I know very little about cards of that era and even less so about how cards were advertised. Also, i'm no expert on newspaper research either.

Whatever the case may be, I have no skin in this game, but was curious about those questions. Having no advertisement does not mean the cards are fake, but it does raise the question as to why not, especially sine they did in 1916. I'm not saying they are fake so please don't bite my head off.

[molenick]

I am not sure what other sites there are, but I searched for Herpolsheimer in newspapers.com for 1916-1921. I got 82 matches, mostly from the Belding [Michigan] Banner, and mostly ads for a dentist located "opposite Herpolsheimer's".

I would add that if the cards were distributed at the store, putting the address on the back of the cards may not have been necessary. Also, if it is a place used as a landmark in someone else's ad, it was probably a place people in town knew the location of.

[Pat R]

Here are a couple of newspaper clippings I have on the origin of the Herpolsheimer store(s). I have some other clippings that I will post later.

Herpolsheimer The_Lincoln_Star_Sun__Jan_1__1922_.jpg

Herpolsheimer The_Lincoln_Star_Sun__Sep_26__1920_.jpg

[Brian Van Horn]

Originally Posted by molenick

I am not sure how the succinct honesty of a dealer in 1999 applies to the recent find of cards.

I don't understand how the design of a card relates to whether it is real or not.

But even if that was the case, which design is inferior is clearly a matter of taste. I think they are both superior to, for example, the Gassler's American-Maid Bread design. That doesn't mean cards with a Gassler's back are not real.

Theory is that you take an original design and make an offtake on that.

Gassler's of course are real.