Where is the second ledger of T cards?

[G1911]

The Canadian Patent Office Record tells us that Turkey Red and its advertising style was registered by Imperial Tobacco April 2, 1910. Piedmont was registered the same time. Some of these American baseball issues may have been issued north of the border for some period. Not clear there is much evidence here.

[G1911]

Not offered particularly cheap, the price was increased very quickly. It's up to $7.50 per thousand (and sold 10 for 10 cents to consumers, i.e.; 25% of the money to the store, 75% to the ATC) by early February.

Also by February, it is being labelled as a S. Anagyros brand, which seems to be one of the front companies used to duck regulators. Turkey Red part is the fifth paragraph on this page.

The Fez brand was launched at a similar time and appears in many notices alongside Turkey Red (the primary issuer of T79 and known to the non-sports collectors). Other sources suggest it was positioned as a 'healthy' brand for smoking. Turkish blends contained suluk which contained opium (or so I read) and was thought to cause some throat irritation in smokers. Fez removed the suluk, (T.P.'s Weekly; November 4, 1910 issue) with Turkey Red apparently a brand still containing suluk alongside the older ATC Turkish brands. Something tells me Fez smokers still had health problems.

[G1911]

By March 26, the price seems to remain high but stores ordering are given 8 free packs of Helmar and Turkish Trophies, upping their percentage of the take a little bit if they sold out.

These early packs had coupons, and at least some T37's. T72 came to replace T37 and was issued alongside it. T48 was the final pack inserted Turkey Red cards in late 1910. After that it seems to have been a coupon only affair. I'm not clear how early coupons used for the cabinet cards may have been issued; they may have pre-dated the printing of the premiums they could be redeemed for by a bit.

[G1911]

The April 9th edition notes that Turkey Red matches are being sent out by the "Metropolitan Tobacco Co." to "boost the cigarette of this name". Originally it is pretty openly an ATC brand, but is now on it's second front company after just 4 months. No wonder the 1909-1911 federal report on the monopoly is over a thousand pages.

[G1911]

Just a couple weeks later in the April 26th edition, it's back to being to publicly labelled as a product from Anargyros, and confirmed to be the same price to the public as originally.

[G1911]

In May there is effectively a price cut, as the 2% discount rate is upped to 10%, giving a bit more margin to the jobbers. Anargyros and the ATC are separated but not very carefully and it was surely little secret to those in the industry that these are the same firm.

Of another note, Drum here doesn't seem to be referred to as a regional, appearing alongside major brands in a national (or at least east coast) circular from the monopoly.

[G1911]

The coupons for the T3 and T9 cabinet cards was popular by the May 14, 1910 issue. They are referenced directly in a very brief notice. "Dealers report a swelling demand" as a result of the picture promotion. Interesting that the pugilists are not mentioned.