1939 Play Ball in Context?

CardiCSportsCards · #1 03-04-2022, 08:47 PM

Quote:

Originally Posted by GeoPoto

According to Hanley in The Bubble Gum Card War, Bowman viewed the baseball card market of the mid-1930s as "over-crowded", choosing instead to start with "the G-Men and Heroes of Law Enforcement" (1936) followed by "the Horrors of War" (1938). As you know the 1938 set was very successful, netting Bowman $40K/week at one point. Hanley says: "Flush with the success and profits from his Horrors of War card set, Warren Bowman decided the time was right to re-introduce the baseball card to America".

Ah excellent, thanks for the info. I’ll look into “The Bubble Gum Card War”. Have you had a chance to read through? Interesting read?

GeoPoto · #2 03-05-2022, 02:51 AM

Yes, it is an interesting read. American baseball cards 101. Bowman versus Topps. It may not help you much because it is focused on the post-war "war" between Topps/Bowman.

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