1970s Sports Illustrated Poster Cards. Info please!

[Exhibitman]

I think they were display pieces for point of sale displays. As I recall, the SI posters were sold from a retail display that had the cards arrayed on a board above a cubby of rolled posters. You could see the poster from the card and then pull a rolled poster from the cubby and buy it. The #s corresponded with the cubby hole.

[JackieMoon]

Thank you, Exhibitman. I figured it was something like that.

[Justus]

I have several football cards and have also always wanted more info.

[JackieMoon]

So I found a few more. Can't get enough of these I love 'em. Still hoping for more info, but given how rare and under the radar they seem to be I'm starting to doubt there is much info available other than what's already been said in this thread. Anybody ever seen that "Pro Basketball" poster in the wild? I've seen all the others but not that one.

[Jewish-collector]

Not sure if this helps or not.

https://robertedwardauctions.com/auc...berto-clemente

[JackieMoon]

Originally Posted by Jewish-collector

Not sure if this helps or not.

https://robertedwardauctions.com/auc...berto-clemente

Thank you, that is helpful and much appreciated. I have seen those before and believe they were produced during the time Renselaar Corp made SI posters (1968 to 1971-72ish). Sometime around 1972, Studio One started producing SI posters and I've been able to confirm that most, if not all, of the poster cards I recently acquired (some pictured above) are from the Studio One era. I also acquired a number of poster cards featuring football, baseball, and hockey players (and a couple poster cards featuring Bruce Lee and one featuring Batman). These are also from the Studio One era.

I'm unsure whether the original cards I pictured featuring West, Frazier, and Haywood are Renselaar or Studio One, but I do think they slightly predate the others.

[JustinD]

The Frazier poster with matching reference number is currently listed on eBay as 1970.

https://www.ebay.com/itm/11562306706...IAAOSws89jiAUU

Perhaps reach out to see why that date was used?