ebay finds that PWCC engaged in shill bidding?

[BobC]

I am totally against shilling and seeing someone get run up in price. But the other complaint by many people not directly involved in such a shilled transaction is that it then possibly sets a higher false price for the card that was shilled so that when they later go to acquire that same card, they may end up having to pay more for it than they may have wanted. But if someone did put up say a $100 max bid on a card that would normally only sell for $30-$40, and it got shilled up to say $80, is that really a false and inflated market price?

If the person who ended up winning it at $80 was actually willing to go $100 for it, then isn't $100 the true market price and they actually got the card they wanted at less? I always thought the definition of market value/price was what someone was willing to pay for something in an open, arms length transaction. But in reality, isn't what normally ends up getting recorded as the highest price someone is willing to pay actually based on the second highest amount someone is willing to pay, and not necessarily the true highest amount?

I understand the concept of market manipulation through shill bidding, but for that to be what is actually occuring, don't the people behind the market manipulation scheme actually have to end up winning (and paying for) the overly priced cards they are trying to manipulate? If they ended up just increasing what a legitimate buyer was actually willing to pay for the card, haven't they really just succeeded in exposing a more true, top market value for the card?