Clever marketing (my vote), total BS (or what’s the difference?)

[skelly423]

Whether you love them or hate them, I think PWCC has identified and exploited a flaw in the grading system. We all know that not all PSA (or SGC, etc.) 4s are the same. I have owned PSA 2.5s that are objectively nicer in hand than many PSA 6s. Eye appeal matters a lot in evaluating a card, and visually appealing cards for a given grade should sell at a premium. I think PWCC's eye appeal system is brilliant marketing.

All that having been said, my opinion of eye appeal is well centered cards without creases. I don't care about corners and edges. For other collectors, good corners and edges are the number one factor in evaluating eye appeal, and creasing/centering don't matter. I don't know how PWCC can consistently designate a card as having strong eye appeal for something that is such a personal opinion. I also wouldn't put it past them to have ulterior motives in designating certain cards as having strong eye appeal.