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What was amazing about it?
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#2
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The graphics, the page flip, choice of group lots vs single lots, good AH software, the internet only teaser. I produced music festivals for 25 years so I tend o appreciate the small things in a customer experience, plus I know how much it costs to produce a color catalog like that and it's expensive. There's really no need for paper catalogs anymore, you can literally loop a card online with good AH software. I'd rather see a smaller buyer/seller premium instead of paying for four color catalogs plus shipping.
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