Trout v. Legendary cards

[Exhibitman]

I think the analysis is a little bit off here, guys. Comparing this player to that player misses the mark. We should be comparing this card to that card. Trout cards in general (not the superfractor 1/1 type cards) represent a combination of things that simply were not present 75 years ago:

--Massive exposure through multiple forms of media that were not available to earlier generations: look at the media coverage of this card...there was never any news on baseball cards when we were kids.

--Very intelligent marketing by companies that have far more data about consumer preference than ever before: the cards are carefully calibrated to deliver precisely what consumer feedback, which is nearly instantaneous with the various forms of social media, indicates. An example is the shift from sticker to on-card autographs in higher end limited cards, because the companies learned that collectors view the stickers with less regard than an on card signature, and they view a cut signature with some disdain, especially if it is miscut.

--The purposeful creation of product that is meant for a wealthy adult population, not for kids popping packs at the corner candy store: if anyone has purchased higher end product in bulk from 'whole-tailers' like DA Card World, you can see that this is not something for kids. A case of 2020 Topps Heritage cost nearly $100 a box on pre-order. For my birthday in 1975 my parents bought me a complete box of cards, at a cost of $10. Modern premium cards are not kid's toys.

--24/7/365 collecting opportunities: eBay, 10,000 auction houses, etc. In other words, constant trading and feedback on modern cards from pre-orders of new products to instantaneous markets on significant pulls, prized rookies and prospects, etc.

--The recognition and acceptance of cards as an alternative form of investment: since the 1989 Upper Deck gold rush new cards have been the penny stocks for people who don't participate in the Wall Street casino. I do not know good stock from livestock, but I know and can understand where the value is in sports cards. Buying and breaking down a case of higher end product is a calculated investment/gamble given how good the manufacturers have gotten at sorting/collating the hits into the products. Bust a box and you will find that you nearly always get the number of hits you are supposed to; the quality of the hits varies. Pull a very low print run card of a superstar or prized prospect and you can pay for the entire box with a hefty profit, instantly. I've actually busted a box at the National, had a hit, and sold the card right to the dealer who sold me the box, at a profit.

What I am saying, in short, is that viewing modern card purchasing and investing through a vintage collecting lens is a mistake. How a modern product purchaser/investor looks at things will never make sense to a vintage collector. These guys are about flipping and profiting, not loving a rare card.