Gehrig "Lou's Hit" Ice Cream Wrapper (?)

[gnaz01]

The wrapper states the company is in Chicago, doubtful its Gehrig....IMO

[sb1]

I found one small classified in a Chicago paper 1932 that mentioned Lou's Hit Ice cream, nothing else, just a bit closer date.

[Snapolit1]

Thanks.

[steve B]

Just had a quick look at the Chicago rosters for 31 and 32.

Cubs didn't have Lous either year, unless it was an odd nickname.
The White Sox had a couple maybes, none all that solid.

Lu Blue - played both years. Maybe slightly changed to avoid having to pay him?
Lew Fonseca - Both years, but player/manager in 32 and not many games.
Lou Garland - only pitched 7 games in 31 and had no hits.

The team was pretty awful those years, maybe there was some special hit worth celebrating, but it seems unlikely. (Lew Fonsecas 1000the hit? That would be pretty odd. )

[Snapolit1]

Originally Posted by steve B

Just had a quick look at the Chicago rosters for 31 and 32.

Cubs didn't have Lous either year, unless it was an odd nickname.
The White Sox had a couple maybes, none all that solid.

Lu Blue - played both years. Maybe slightly changed to avoid having to pay him?
Lew Fonseca - Both years, but player/manager in 32 and not many games.
Lou Garland - only pitched 7 games in 31 and had no hits.

The team was pretty awful those years, maybe there was some special hit worth celebrating, but it seems unlikely. (Lew Fonsecas 1000the hit? That would be pretty odd. )

And just because the ice Cream was made in Chicago doesn't mean it couldn't possibly be a specialty item for the NY market.

Thanks very much guys for the digging.

[JollyElm]

If you look at it from a marketing perspective, it's quite possible (if not probable) that 'Lou' was no one in particular, just a name they decided to use for the product. And by coupling it with 'hit' and the lefty batter baseball graphic on the package, they were purposefully trying to infer to the buying public that this was, in fact, a Lou Gehrig endorsed ice cream.

Similarly, the makers of the Baby Ruth candy bar claimed it was named after President Grover Cleveland's daughter, Ruth, but that was just a laughable argument to avoid paying fees to the Sultan of Swat. Cleveland had been out of office for nearly a quarter of a century by that time and Babe Ruth was becoming a huge star. As they say nowadays, do the math on that one.

[Forever Young]

Originally Posted by JollyElm

If you look at it from a marketing perspective, it's quite possible (if not probable) that 'Lou' was no one in particular, just a name they decided to use for the product. And by coupling it with 'hit' and the lefty batter baseball graphic on the package, they were purposefully trying to infer to the buying public that this was, in fact, a Lou Gehrig endorsed ice cream.

Similarly, the makers of the Baby Ruth candy bar claimed it was named after President Grover Cleveland's daughter, Ruth, but that was just a laughable argument to avoid paying fees to the Sultan of Swat. Cleveland had been out of office for nearly a quarter of a century by that time and Babe Ruth was becoming a huge star. As they say nowadays, do the math on that one.

Agreed. I’m with this thought.