1949 Jackies on Memory Lane

[CharleyBrown]

Originally Posted by barrysloate

Shaun- maybe if there was more information regarding the issue date and distribution of the cards, collectors might look at them in a new light. I'm okay with the idea that most choose the 1949 Leaf, but that Bond Bread set is pretty darn interesting and deserves some further research.

Agreed. I've been hoping to put together an article compiling all of my research - it's been a goal of mine for the last 2 years. Time has not been on my side, though. The closest thing for now is in a recent Goldin Auction catalog, which used my research in the write-up for a friend's set.

[barrysloate]

If you can find the time it would make for a great article.

Originally Posted by CharleyBrown

Agreed. I've been hoping to put together an article compiling all of my research - it's been a goal of mine for the last 2 years. Time has not been on my side, though. The closest thing for now is in a recent Goldin Auction catalog, which used my research in the write-up for a friend's set.

The most compelling part for me from the previous archived thread on the subject was:

1) The advertisement which actually pictured the White Bordered Portrait w/ facsimile autograph card and invited consumers to come into their local grocer to pick up a card. This was used to pinpoint the release date of that particular card to the summer of 1947. Another interesting thing about this particular card is that it has a unique back compared to the other 12 and is the only card that includes biographical information about Jackie Robinson, rather than just advertising Bond Bread

2) The research which cross-references the original wire photos to the images on the cards and was utilized to verify that particular cards could not have been produced prior to the date on the photos.

3) The different backs and how it was hypothesized the cards were distributed in waves over a 2-3 year period.

The research was very compelling and was even more so with the photographic evidence provided. I'm basing all of this off memory and am pretty much plagiarizing the work that Shaun did along with Ted Z, but I know after reading through that thread I felt extremely confident that the White Bordered Jackie Portrait w/ facsimile autograph was almost definitely the first released on the 13 white bordered cards produced, was likely distributed in a different manner (retailer vs. packages of bread), and was likely a promotional card of sorts produced to gauge consumer response

Shaun, are you able to post the picture from the archived thread of the original advertising of the White Bordered Jackie Portrait w/ facsimile autograph? All the pics from the archived thread are gone. Also do you happen to have a link to the write up you did for your friend's set in the Goldin Auction catalog?

[DeanH3]

Dan, I think this is what you are looking for.

https://goldinauctions.com/mobile/lo...kie_robinson_g

Originally Posted by DeanH3

Dan, I think this is what you are looking for.

https://goldinauctions.com/mobile/lo...kie_robinson_g

Thanks Dean! (although I don't see the write-up)

Edit to add: I'm guessing it's in the catalogue which I may still have. If not could someone possibly scan it and include it in this thread?

[DeanH3]

Dan, there should be a "+" (on the right hand side) where it says description. Click on that and it expands out with the write up. That's what I had to do to see it.

Originally Posted by DeanH3

Dan, there should be a "+" (on the right hand side) where it says description. Click on that and it expands out with the write up. That's what I had to do to see it.

Ah, yes....thanks again Dean!

[CharleyBrown]

Originally Posted by Gobucsmagic74

Shaun, are you able to post the picture from the archived thread of the original advertising of the White Bordered Jackie Portrait w/ facsimile autograph? All the pics from the archived thread are gone. Also do you happen to have a link to the write up you did for your friend's set in the Goldin Auction catalog?

I do have a majority of the pictures saved in a folder on my flash drive. I will upload everything tomorrow.

I also want to give a shoutout to Mike (71buc), because it was he who got the ball rolling on much of this research. He's also the individual who sold me the type 1 photo used for the Sliding card.

Awesome Shaun...thanks man!

Link to Beckett article on the 1947 Bond Bread Jackie Robinson 13-card set and a couple images from the August 1947 Baltimore Afro American news advertising the promo card

http://www.beckett.com/news/1947-jac...on-bond-bread/

[CharleyBrown]

Originally Posted by Gobucsmagic74

Link to Beckett article on the 1947 Bond Bread Jackie Robinson 13-card set and a couple images from the August 1947 Baltimore Afro American news advertising the promo card

Thanks for the link. The first Bond Bread advertisement featuring Jackie Robinson was in the June 24, 1947 issue. This same ad would be featured again on June 28, and also in July. The first advertisement in the Baltimore newspaper inviting readers to stop by their local grocer for the card was August 16, 1947.





The final Jackie Robinson Bond Bread advertisement was in the October 15, 1949 paper.



These ads were also ran in other newspapers targeting the black / African-American demographic.

I believe I mentioned this in the other thread, but the portrait-facsimile card white borders (D302) card was first distributed in June via promo packages with the card, a coupon and 2 slices of bread. Come August, it was made available in grocers. The remaining 12 cards were distributed in this same manner (grocers distributing the cards). Here is an example of one that came from the Cardozo Market, which was located in DC at the time. The current address is no longer a business, but the store front and building were converted into a residential building / home. There was also a Cardozo in Baltimore, but this address is from the location in DC.




On another note... the Old Gold card that is listed as a 1948 release was actually released in September. Here's the first ad featuring that card:



This ad lines up with a September release date, which is when I believe the original owner of this card acquired his (based on the writing in pencil on the card):