1948 Cardinals vs Cubs score card

[icollectDCsports]

Very cool. I just found this great article on Cardinals score cards, which discusses Everybody's Score Cards in the third paragraph on page 45.

http://stlouis.cardinals.mlb.com/stl...rd_history.pdf

"For much of the first half
of the 1900s, team-produced scorecards
competed with “unofficial” scorecards
produced by bootleg vendors and sold
outside the ballpark, often under the
banner of “Everybody’s Scorecard.” Like
the official club-produced product, the
bootleg versions subsisted mainly with the
support of advertising, in effect providing
competition not only for game day sales
of scorecards to fans on the street but also
for the all-important advertising dollar."