1971 Sports Advertisers' Journal -- Mastro column, etc.

[ls7plus]

Very interesting posts, David. Two things spring forth from them for me: (1) Mastro was a lot like most of us before greed set in and led him to the destruction it usually does in the long run ("the wages of sin..."); and (2) while I was aware of the earlier philosophy that star cards, printed in equal quantities as commons, should therefore be worth no more than the latter, it always puzzled me that the people that espoused that line of thinking had no realization whatsoever that value is linked to demand, and that star cards were in demand not only by set collectors, but devoted followers/fans of star players as well, thereby vastly increasing the TOTAL market for their cards.

Great posts,

Larry