Kellogg's vs Topps

[JollyElm]

We kids were mesmerized by the 3-D cards. Absolutely mesmerized!!!! As someone has said, though, the problem was you'd have to go through an entire box of cereal just to get a single card, while you could easily hit the stationery store and buy countless packs of Topps. At the end of summer most of us had a complete or near-complete set of Topps, but sadly only a handful of Kellogg's cards.

[David W]

Originally Posted by JollyElm

We kids were mesmerized by the 3-D cards. Absolutely mesmerized!!!! As someone has said, though, the problem was you'd have to go through an entire box of cereal just to get a single card, while you could easily hit the stationery store and buy countless packs of Topps. At the end of summer most of us had a complete or near-complete set of Topps, but sadly only a handful of Kellogg's cards.

Yes. As an elementary school student, trading cards with friends was what we did. I had to give up quite a bit to get a 72 Kelloggs Willie Mays card, (although I no longer remember how much) since there just were not many out there, and the whole 3-D thing was quite a novelty at the time.

Kellogg's 3-D cards were just highly prized.

[byrone]

What accounts for the relative scarcity of the 1975 Kellogg's issue?