OT: Revisiting the D302 Jackie Robinson Bond Bread Release Date

[DaveW]

Wow, great post! This is the kind of thread I really enjoy - some original research and ideas, not just the same old stuff. Great work guys!

[itjclarke]

Originally Posted by DaveW

Wow, great post! This is the kind of thread I really enjoy - some original research and ideas, not just the same old stuff. Great work guys!

+1, great stuff.. and very interesting and well explained. I wish I had something to add to the research, but am definitely very interested to see any further information as it comes in. Regardless, I will probably take a more targeted approach if/when I pick up a Bond Bread Robinson.

[CharleyBrown]

Thanks all - I will be contacting the Jackie Robinson Foundation this week to see if I can get in contact with Rachel Robinson. Thanks for the tip Greg!

Shaun

[Rickyy]

Fascinating stuff! It's not just about the card set and its background, but also interesting from a historical context too... african american history, american culture as well as about history of marketing... love it.

Ricky Y

[Leon]

Great stuff CharleyBrown. I think I still owe you a bit of help too. Thanks for sharing and helping the hobby...

[CharleyBrown]

Just an update on this set...

I now have confirmation that the distribution of this set was NOT limited to Brooklyn, and I believe that it should no longer be classified as a regional set.

The cards were distributed in cities and surrounding towns (big and small) with large African-American populations as far west as Detroit (confirmed). I also have strong reason to believe the cards were distributed in Chicago and St. Louis (confirmation pending). That would indicate that the distribution area of the cards spanned (at the very least) every region / city with a Major League ball club between the years of 1947 and 1950.

I am still gathering the remaining details I need to finalize an article / research paper, but I hope to have it done come January.

BTW, if anyone could put me in direct contact with Rachel Robinson, I would be eternally grateful.

[DeanH3]

Kudos to you Shaun for your outstanding work and willingness to share it with us. Thank you!

[mzm55]

Hi Shaun,

I am just now seeing this thread and went through everything – fantastic research. I’ve done some research into the Jackie Robinson Bond Bread cards and found some information that you may have found since your post, but if not, it may help.

The Jackie Robinson portrait card was issued beginning in the summer of 1947 in Harlem through a campaign that spread to Baltimore, Philadelphia, Washington D.C. and Detroit.. A Bond Bread canvassing crew handed out these cards with a small package containing two slices of Bond Bread, the portrait card and coupons. Additionally, the General Baking Company sent this card to kids who wrote in and requested one.

Further, you are correct about the erroneous date on the “At Home with Jackie Robinson” poster. This advertisement first appears in the late summer of 1948.

Best,

Zach

Brilliant! Great research CharleyBrown and Mike.

[pawpawdiv9]

Cool read guys-
Question- I noticed there is square and rounded corners. As TedZ pointed out his rounded Jackie portrait...i ran across a 'square' version of it.