O/T (kind of) I'm not that smart, but......

[tcdyess]

Ok, great input from everyone, but I think some of you are missing my intention. Strictly from a business/marketing/PR side, the Yankees clearly had an opportunity to capitalize on a 100 year event that they themselves claim on their own website. It really doesn't matter what the truth is, they could have marketed the Highlander/Yankee thing to the hilt and come up with a huge pay day and some great historic events and fun for the fans at the same time. Again, strictly from a business/marketing/PR standpoint.... It amazes me that a business the size of this one would completely miss out.....

Thanks for all the input.....

Tim

[Runscott]

Originally Posted by tcdyess

Ok, great input from everyone, but I think some of you are missing my intention. Strictly from a business/marketing/PR side, the Yankees clearly had an opportunity to capitalize on a 100 year event that they themselves claim on their own website. It really doesn't matter what the truth is, they could have marketed the Highlander/Yankee thing to the hilt and come up with a huge pay day and some great historic events and fun for the fans at the same time. Again, strictly from a business/marketing/PR standpoint.... It amazes me that a business the size of this one would completely miss out.....

Thanks for all the input.....

Tim

Tim, I agree with you. I thought the 'fuzziness' of the date was the reason, but since their organization is stating that 1913 is the year, it does appear that they are missing an opportunity.

[Jlighter]

Here's an article from 1908 where the name Highlanders isn't even used.

http://query.nytimes.com/mem/archive...DF405B888CF1D3

[Runscott]

Someone mentioned this above, but ALL of the 1911 t205 Cards for the team have 'Yankees' printed on the front. It appears that the 'highlanders' name was history by then.

[frankbmd]

Methinks all the fuzziness about the timing of the Highlander-Yankee name change should not inhibit or prevent a celebration, but merely prolong it.

Why not celebrate the "birth" of the Yankees with a decade long centennial celebration?

All the crappy little Highlander souvenirs that you don't sell one year, you can sell the next. The team could use the funky Highlander retro uniforms more than once, each year in fact. I think the tradition of a "Highlander" week would be picked up by local pubs as well.

Yes, Tim, the Yankees did drop the ball on this one, but then again I always enjoy seeing the Yankees drop the ball.

[Runscott]

Perhaps one of the five gazillionaire starters on the DL has some clause in their contract that prevents team celebrations if they are injured?

I'm not a Yankee fan, but it's impressive what they've done this year with their back-ups - seems it took getting rid of a few balloon-heads in order to find team chemistry.