Sgc

[hcv123]

Originally Posted by Wid_Conroy

1) The people driving the markets are not collectors. PSA cards are a deeper and more active market, so it is self-affirming feedback loop.

2) the registry. this really matters.

3) the general population of card buyers is not well-educated. Not a lot of research/effort is done. How many people understand that the grading scales have changed? not many. People pay the price of today's "4s" for any slab with a "4" on it not realizing the card would grade a 3 and maybe a 2 today. I see it everyday.

but yes. from a pure grading / quality standpoint there is no difference between PSA and SGC. I don't think any other grader is their league.

I 100% agree with all of the above and as previously stated and often goes overlooked - PSA (love them or hate them) does an INCREDIBLE branding/marketing job! They tell everyone in every ad they publish (and they publish WAY more than SGC) that they are the market leader - See it enough times and......there was a time when if people needed a tissue they asked for a "Kleenex"! Kleenex was the brand that became synonymous with the product as a result of incredible branding/marketing. PSA has taken a page out of their playbook.

SGC has a real opportunity with the current PSA backlog situation as a LOT more cards are getting sold in major auctions in SGC holders. More people will have an opportunity to see the on par quality of grading (for better AND worse) between both companies.

Great opportunity for other players as well, but from what I've seen so far, none that are stepping up with the quality they need to.