1955 Dodgers Schaefer Beer Question

[JayZim13]

The 1955 Schaeffer sign should be the backbone of any Brooklyn Dodger collector. Although they are not super rare, they are still tough to obtain, especially with all the heads intact. I believe they were distributed in bars but could have been sent to other retail stores in Brooklyn.

There is an additional piece to the sign. There is a paper diagram listing each of the players in their row.

I have one and have only seen one other. I will attach a scan.

[laughlinfan]

Thanks for posting your ID sheet, Jay - I have one also, and that led me to believe that whoever produced this was aware that it would probably not just be a point of sale piece. It probably was a pretty cool item back in '55, and I certainly could see Dodger fans pestering their friends who worked for Schaefer to get them one!

They seem to pop up once or twice a year on the Bay or in auctions, and quite often they do have issues with missing heads or badly creased necks. Hard enough for an oversized "2D" item to survive in nice shape for 60 years, and these usually show battle scars due to their construction. Ones in fairly nice shape don't seem to change hands too often, and based on the comments here I think we can understand why - perhaps one of the nicest display items produced.

Thanks for all of your thoughts and help!

Happy collecting!

[perezfan]

It also came with an easel-back (which is detached on at least half of the surviving examples). I thought that would be a cool way to display it, as opposed to hanging. But the 3 examples I've owned all had a torn or detached easel... not sturdy enough to support the piece.

So I eventually sold/traded all of them. Very tough piece to find in nice condition, and the example in the first post is probably in the top 5%. Great post!

[Rickyy]

That sign is in great condition! I also owned one before but not as nice. It's really one of the best advertising pieces ever. I replaced my 3D one with the table top mini card. I imagine a lot of these got folded and tossed out over the years...



Ricky Y

[keithsky]

I also own one of these tabletop ones but have been trying to find a 3D one I could afford for a while now. Nice way to display that Ricky and I might think about doing something like that. I just have mine in a topload right now for the past couple years.

[khkco4bls]

Michaels craft store has a shadow box that fits that 3D piece perfectly for display. Thats what mine is in. Ill attach photo later.

[laughlinfan]

Hey guys - I really like the tabletop tent style ad - have taken a run at a few of those before but have always come up a little short. I remember seeing an auction a while ago for one of these where they included the identification sheet with it - still seems more likely that the sheet went with the 3D piece, but potentially they could have all come together in one big box when they were distributed.