Heritage Live Auction -- Black Swamp debacle

[benjulmag]

So now Heritage is being criticized for being transparent and upfront?! Talk about being between a rock and a hard place...I can only imagine the blistering comments on this board had they chosen to sell the cards piecemeal. In addition, EVEN IF they wanted to sell them piecemeal, how then were they supposed to respond to the inevitable question an experienced collector was apt to ask as to whether there were more cards in the find? Lie? If not, then wouldn't they have ended up right back to where they were by disclosing all material info at the start?

As to the point that they had no legal obligation to disclose the extent of the find, perhaps so. But isn't that why business ethics is taught in business school...to encourage businesses to take the business high road, even at the expense of SHORT-TERM profits?

I for one applaud both Heritage and the family that consigned the cards for the manner in which they have offered to the market this spectacular find.