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#1
01-03-2021, 06:33 PM
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Clever marketing (my vote), total BS (or what’s the difference?)
Wondering if experienced members have ever analyzed PWCC’s use of “PWCC Certified, top xx% eye appeal”
Like this one: https://www.ebay.com/itm/1956-Topps-....m46890.l49292 I wonder how much extra attention and $$ this generates for them.... I actually think it’s pretty clever as long as they don’t pull that card (excuse the pun) too frequently. It does get my attention a little more on a card that has their recognizable symbol. I know PWCC is not a board fave (not with me as small time collector, either) But I have to say that their marketing tricks and some business models are pretty effective. Had anyone ever studied their use of this extra “kicker?” Thx for weighing in... curious to hear your opinions and experiences Jeff 
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