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I have actually found (as i’m sure most people have) that SMR seems to be a very conservative figure. Most of their values are below recent auction and buy-it-now prices. I rarely sell cards on eBay, but when I do I use PSA’s auction tool to determine where to set my listing price. Before I knew that tool was available, I went off of SMR and jacked up the price to factor in eBay and PayPal fees. I figured either the market is stronger than I thought or I’m doing something wrong (probably the latter) because my cards were selling within minutes of listing them. Then I discovered their auction pricing tool and adjusted accordingly. The cards don’t sell as quickly, but they eventually do and for a higher price.
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