Why No WS Cards Issued in 1966?

[jgannon]

I was just wondering why Topps didn't issue any cards of the 1965 World Series in 1966. Just curious. Was it an oversight? Any back story to this? Just thought I'd ask if anybody might know something!

[aronbenabe]

I’ve thought about this myself. Must be a bias against the Dodgers, whom Topps had no problem publicizing, with the very first card of the 1967 set (The Champs), something they had never done before or after. All this is said tongue-in-cheek...sort of.


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[jgannon]

Originally Posted by aronbenabe

I’ve thought about this myself. Must be a bias against the Dodgers, whom Topps had no problem publicizing, with the very first card of the 1967 set (The Champs), something they had never done before or after. All this is said tongue-in-cheek...sort of.


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Well, I guess it's gonna be a mystery, wrapped in a riddle, wrapped up in an enigma.

You'd have to think it was intentional in that they had been doing the World Series cards since 1960. Those would be an interesting set to create.

[ALR-bishop]

Topps brought back multi player cards in 1966 and had the League Leader cards in the middle of the set where the World Series cards might have been rather than the beginning. Plus 40 + team rookie cards. Then in bringing back World Series cards in 67-69 they did it in black and white and not color as before.

[toppcat]

Originally Posted by ALR-bishop

Topps brought back multi player cards in 1966 and had the League Leader cards in the middle of the set where the World Series cards might have been rather than the beginning. Plus 40 + team rookie cards. Then in bringing back World Series cards in 67-69 they did it in black and white and not color as before.

1966 was an expensive year for Topps as they moved production and shipping to Duryea and had just bought out (or were about to) Fleer's player rights for several hundred thousand dollars to boot. I'm sure they paid rights or some kind of fees for the WS shots and probably just passed on that expense in '66.

Cost is probably why they just had one long insert series in 1966 as well (which lasted two more years). Once Duryea got settled mid-year, the test/limited/extra issues exploded. Seems like some change in management philosophy occurred at the same time.

They soon figured (or relearned) how to get Sporting News sponsorship for the 1968 All Stars then for the 1969 and 1970 WS cards. Sport Mag sponsorship too for Basketball in 1970.

[ALR-bishop]

Dave is handy to have around

[jgannon]

Originally Posted by toppcat

1966 was an expensive year for Topps as they moved production and shipping to Duryea and had just bought out (or were about to) Fleer's player rights for several hundred thousand dollars to boot. I'm sure they paid rights or some kind of fees for the WS shots and probably just passed on that expense in '66.

Cost is probably why they just had one long insert series in 1966 as well (which lasted two more years). Once Duryea got settled mid-year, the test/limited/extra issues exploded. Seems like some change in management philosophy occurred at the same time.

They soon figured (or relearned) how to get Sporting News sponsorship for the 1968 All Stars then for the 1969 and 1970 WS cards. Sport Mag sponsorship too for Basketball in 1970.

Thanks. This seems to be a plausible explanation.