Jay - I definitely agree that it works better if the database is strongly populated. But it has to start somewhere, IMO. Might as well here as anywhere.
And I don't know how the business model will go from a pricing standpoint - only that I see a big-picture value to the idea. I haven't looked at it closely enough to even understand and comment, really, but I will say offhand that it is easier for me to identify value to non-owners (as someone said, future owners, hobby watchdogs, maybe sellers, etc) than to current owners and targeted submitters.
Still an interesting idea if it can work.
J
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