Quote:
Originally Posted by Gorditadogg
Yeah, but do you think if they repudiated their guarantee, they would still be able to stay in business? And it's a serious question, I want to know what you think. You're their customer, not me.
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I think if PSA were to drop their guarantee tomorrow, it wouldn't affect them at all. Literally not one bit. And I'm usually hesitant about claims like that because I know how much a very small change in one variable can impact your bottom line (that's largely what statistical modeling is all about).
SGC dropped their guarantee and pentupled their business shortly after despite their biggest competitor proudly flaunting theirs. And buyers clearly don't care, as cards in SGC holders have set new records multiple times since then.
Ultimately, it's just not something the market cares enough about. They care more about hammer prices, accurate grades, and customer experience. Hence SGC has been chipping away at PSA's lead for the past few years.
Nobody looks at two of the same card, one in a PSA holder and one in an SGC holder and then says to themselves that they'd rather have the PSA because of the guarantee. They will buy whichever one looks better and is the better deal. Every time. And even if they have identical eye appeal and are the same price, they're still not using the guarantee as the tie breaker.