It seems pretty clear to me that this was set up from the start to be 2 separate, unrelated auctions. Both auctions were subject of the standard auction rules - if no bids after 30 mins, the auction is closed. Once both auctions were complete, the higher number would get the cards. At least one individual card bidder recognized that during the auction, so it was possible to understand the arrangement. (Someone said they texted their friend at 11:26 that the set bidder was going to lose to the individual).
The only way to ensure ownership of the cards was to bid both ways. As weird as that is, that was clearly the rules at the start.
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