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Originally Posted by todeen
Good source. I saw this in this last week somewhere else. Lots of dilemmas. But I don't think sports teams' names need to be one of them. Refer back to Spokane Indian posts above.
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I would refer you to this post I wrote on 7/13 prior to the excellent example of the Spokane Indians.
Quote:
Originally Posted by Aj-hman
I believe that the braves, indians and redskins have an opportunity to succeed either way they go. I am sure there is a native american nation that would consider adopting one of these sports teams. If a sovereign native american nation adopts the team it would legitimize the sports organization and provide a benefit to both. Changing the narrative from that of caricature to one of respect could uplift the native american community and propel the sports team in a new respectful direction. Also creating new marketing opportunities. Open a dialogue with the leadership of native american community see what they have say about using their likeness and telling their story. There are so many benefits to opening a dialogue.
If keeping affiliation with native american branding is not the way forward then rebranding the team is an amazing opportunity. You get to create a whole new culture for your fans and create a deep well of marketing opportunities. With the social media allowing almost immediate feedback the fan base would practically rebrand themselves.
With adversity comes an opportunity for tremendous growth. Being positive and open minded to the inevitability of change leads to success.
Aaron
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