Quote:
Originally Posted by tcdyess
Ok, great input from everyone, but I think some of you are missing my intention. Strictly from a business/marketing/PR side, the Yankees clearly had an opportunity to capitalize on a 100 year event that they themselves claim on their own website. It really doesn't matter what the truth is, they could have marketed the Highlander/Yankee thing to the hilt and come up with a huge pay day and some great historic events and fun for the fans at the same time. Again, strictly from a business/marketing/PR standpoint.... It amazes me that a business the size of this one would completely miss out.....
Thanks for all the input.....
Tim
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Tim, I agree with you. I thought the 'fuzziness' of the date was the reason, but since their organization is stating that 1913 is the year, it does appear that they are missing an opportunity.