SGC Big News of 2023 - Pokemon?

[peanuts]

Originally Posted by BobC

This is actually quite predictable. The sports card market boom and surge resulted from the Baby Boomers hitting their middle ages, primarily starting in the 1980's, and resulted in things like the junk wax era that came to be and took over the market. At the same time, as the Junk Wax era was raging, wasn't it more often the adults that were now the ones jumping into and buying the majority of these 1980's - 1990's sports cards, and not necessarily their kids? Well, it is pretty well known that kids tend to not always follow their parents thinking and likes exactly. So instead of sports cards, a lot of those kids back then in the 1980's - 1990's got into Magic the Gathering, Pokemon, Yu-Gi-Oh, and other such card and card game issues as well. So just as the 1950's - 1960's kids spurred the sports card hobby in the 1980's - 1990's, pretty much right on schedule, the 1980's - 1990's kids are now spurring the TCG (Trading Card Game) card surge that started in the 2010's, and is now carrying over to an even greater extent in the 2020's. Sorry Gomer, no "Surprise, surprise, surprise!" there.

So, for anyone that really wants to be a big-time future investor/collector, and possibly make a fortune in doing so, start paying attention to what today's kids are getting into that is new and just for them. And then wait about 20-30 years to see the prices of whatever it is they were into go through the roof as they try to rekindle their childhoods when they start going through middle age, and feeling their mortality. The problem is picking the correct few things that will stay with the kids from their childhoods and push their desires to own them again.

Things like Beanie Babies were always focused on adults to start off, just as NFTs are now as well. Thus, the chances of such collectible items to sustain and prolong their value over time, let alone have it grow, are somewhat small, at best, IMO. And the often quick collapse that can follow such collectibles trends is not at all surprising as a result either. And remember, there is no perfect way to always be able to pick the item(s) that will eventually come back to be highly valued. POGs are a classic example of a childhood toy/collectible item that possibly didn't stay around long enough at the start, or interest/reach enough children at the time during their childhood, to generate the overall interest that TGC cards have.

Food for thought!

I'm going to echo this as someone in the age demographic in question (late 20s). Most of my friends who are starting to grow their income rapidly aren't collecting sports cards – instead, I see folks picking up high grade holos/rares/promos from the original Pokemon sets, building out Alpha Magic collections, and getting old video games (though they often just get sealed boxes raw, not going for graded copies). A dear friend just dropped his annual bonus into a Beta Timetwister and our group chat was popping off for him. That's a grail card for our generation, in the way that finally getting a 51B Mays is for most of Net54's gen.

SGC are getting a foothold in a market that they're currently weak in and that makes perfect sense for them. They know that us vintage collectors are going to stick with their services, so their marketing dollars should be focused on building out a market share in a lucrative area.