Baseball Cards Magazine vs Beckett

[Rich Klein]

It's a real simple explanation. Beckett appealed to the younger audience and more modern cards and had an emphasis on accurate pricing. The other magazine had features (good ones obviously) but did not relfect what the majority of collectors wanted.

We wanted price guides in the 1980's (and this was before I came to Beckett) and not as many people wanted magazines so Beckett survived when the induistry retrenched.

Yes. it's a little more complicated then that, but Beckett had a great network of stores and show dealers and on the simplest terms people always want to know more about how miuth their cards are worth rather than the background behind them. Still true to this day

Rich

[hangman62]

That is very accurate

[tulsaboy]

Rich- thanks for the explanation. It reflects what I remember feeling was the case any time I read a friend's Beckett and compared to my BBC. I really liked knowing the back story on older cards. I didn't care much what mine were worth. I was also the weirdo in my group of buddies. It is a shame that there wasn't room for both. Thanks for the reply.