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As a fledgling promoter this is a very interesting and important topic to me.
Show attendees: What gets you through the door? Is it autograph guests; dealers you know; dealers with a national reputation; door prizes; free admission? Dealers: what attracts you to a show? Location; an admission charge; low booth rates; autograph guests; good customer service? I'd love to hear thoughts from both sides of the table as my answers may be different. Part of the reason we are doing our show is a reaction to numerous unsatisfying show experiences as a dealer. I can correct the things that bothered me, but I can't do anything about things I never thought of!
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